Capri cigarette ad in magazine
Persuasion

With

Pictures
Thumbnail Image of 1998 Christy Turlington Poster

Introduction

Advertisers use more than words alone to persuade you to do something.  Images are very important in making a television commercial or magazine ad more effective.

 
 

Assignment

You must first print out the following pages.  You will look at both cigarette ads and anti-smoking ads.   Then, select one of each, print it out and paste it to your paper worksheet.  Finally, answer some questions about how the creators of each ad used images to help persuade readers.

 

Websites

Cigarette Ads

http://www.cdc.gov/tobacco/sgr/sgr4kids/adbust.htm

Anti-Smoking Ads

http://www.cdc.gov/tobacco/sports_initiatives.htm

http://www.cdc.gov/tobacco/tips_4_youth/boyz2men/smokefreeposter.htm

http://www.cdc.gov/tobacco/christy/free_posters.htm
 

Paste the Ads

On the website where you found your chosen ad, click on the ad and hold down the mouse button until a small window appears.  Then select "copy image" from the window.  Open Microsoft Word, and select a new document.  Then, select paste, which will paste the picture in the Word document.  Repeat this process to copy and paste a second ad.  Next, click on the print button to print out the pictures.  Finally, cut out the advertisements and paste them in the space below.

 
 
 
 
 
 
 
 
 
 

 

Questions

Answer these questions completely, using the ads you have chosen.
1. a) What hidden message do you think the cigarette advertiser is trying to give you? Explain whether the message is a fact or opinion.

 
 
 
 
 
 
 
 
 
 

b) What hidden message do you think the anti-smoking advertiser is trying to convey?  Explain whether the message is fact or opinion.
 
 
 
 
 
 
 
 
 
 
 

2. a) How does the image, or picture, make the cigarette advertisement more appealing?
 
 
 
 
 
 
 
 
 
 

b) How does the image make the anti-smoking advertisement more appealing?
 
 
 
 
 
 
 
 
 
 

3. a) How does the text of the cigarette ad help make its image even more effective?  How does the text explain or change your understanding of the image?
 
 
 
 
 
 
 

b) How does the text of the anti-smoking ad help make its image even more effective?  How does the text explain or change your understanding of the image?
 
 
 
 
 
 
 
 

4.  In conclusion, write a summary of what you have learned.  Use details from each of the above responses.